Why do brands decide to leave celebrities?

Podcast Series The Hard Shoulder

Following the conclusion of the Nikita Hand case, many brands including Tesco and Musgraves are starting to distance themselves from Conor McGregor. But, why do brands sever links with celebrities?

Joining Kieran to discuss the intricacies around it, and some of the biggest examples is Trevor Twamley, the CEO and Co-Founder of Sport Endorse.

8 mins

Series Episodes

Movies and TV: Digger, War, Celebrity Traitors

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Why do brands decide to leave celebrities?

Series Episodes

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