The One Variable That Can Set Your Business Apart | 2022 Meta Marketing Summit

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 3. This episode is a goldmine for anyone navigating the rapidly evolving world of social media platforms. We dive into a strategic breakdown of the best platforms for different business goals and how to maximize their potential in 2024. Whether you're in B2B, B2C, or exploring the world of SaaS, we cover actionable insights on tailoring your content and approach to platforms like LinkedIn, TikTok, Instagram, and YouTube. One of the standout themes? The importance of self-awareness and leveraging your strengths, whether that’s writing, audio, or video, to create authentic, impactful content. We also explore creative ways to repurpose viral content into effective ads, the value of testing new formats, and the undeniable power of LinkedIn as an underutilized tool for organic reach. This episode is packed with practical advice, compelling anecdotes, and a call to action to embrace hard work and adaptability in the face of a changing digital landscape. I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!

Thank you so much for listening to the podcast this year. We’re counting down to 2025 with our top episodes of 2024. Today we’re listening to Ep. 4. In this episode, Im sharing an interview I did with Steven Bartlett on his podcast, Diary of a CEO. I reflect deeply on the lessons I've learned about myself, my family, and the importance of purpose. I dive into what it means to seek admiration and how my relationships, particularly with my sister, have profoundly shaped who I am. We explore how my desire to make others proud has fueled my journey, whether it’s inspiring my team, connecting with audiences, or even my commitment to health. I also share thoughts on candor, self-awareness, and how pivotal moments in my life taught me the power of mindset, gratitude, and perseverance. From discussing childhood influences to navigating public criticism, this episode is a heartfelt conversation about embracing growth, vulnerability, and leaving a positive impact on others. I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 5. In this episode, we dive into the heart of what drives success—motivation, inspiration, and self-awareness. I talk about the key forces that fuel people to achieve greatness, whether it’s love or insecurity, and why sustainable success often starts with confidence and self-esteem. I share personal insights into how his upbringing shaped his perspective, the importance of candor, and his thoughts on raising resilient, humble, and confident kids. We also get into how to navigate negativity online, avoid burnout, and embrace the game of business for the love of it, not just the rewards. You will even learn actionable social media tactics, emphasizing the power of Facebook Reels, LinkedIn, and content frameworks to build your brand. I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 6. This episode dives deep into the world of entrepreneurship, resilience, and the creative hustle. From insightful advice about building individual businesses within a combined concept to navigating social media strategy, there’s so much to learn here. One standout moment is the “barbershop and car wash combo” story—a masterclass in operational excellence and brand-building creativity. The conversation also highlights audience engagement strategies, TikTok live sessions, and how thinking selflessly while posting content can lead to immense community value. It’s a treasure trove for anyone scaling their business, building a personal brand, or seeking inspiration. I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!

Hey everyone, Thank you so much for listening to the podcast this year. We’re counting down to 2025 w/ our top episodes of 2024. Today we’re listening to Ep. 7. In this episode, we dive into a rich discussion about navigating personal vs. business branding in a rapidly changing social media landscape. I share practical examples and talk about why the individual piece of content is king in today’s environment, offering tips for leveraging platforms like TikTok and LinkedIn effectively. Plus, I tackle strategies for local businesses, scaling content, and building a lasting brand amidst fierce competition. One highlight? How small businesses can make a big impact with creative local ads and unscalable moves—like community dinners or hyper-focused social campaigns. I also touch on organic vs. paid strategies and why storytelling will always trump tactics. I hope you enjoy this look back at one of our most impactful episodes of the year. Let’s keep the momentum going into 2025!