How To Lead | Interview with David Rubenstein

In this episode, I dive into the strategies and mindset shifts that can transform how you approach marketing, especially for small businesses. I share the story of how I helped scale a small family liquor store from $4 million to $50 million, focusing on practical, underpriced methods like email marketing, early Google Ads, and leveraging social media platforms. Along the way, I also discuss the importance of authenticity, how to deal with trolls and reviews, and why your subjective opinions about platforms like TikTok don’t matter if you want to grow your business. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with actionable insights to level up your marketing game.

Welcome back! In this episode, I’m diving into actionable strategies to help local businesses grow using social media. We’ll talk about how to get the most out of low-budget Facebook and Instagram ads targeting a five-mile radius around your business. Plus, I’ll share why platforms like Whatnot and the rise of social shopping are creating exciting opportunities to expand your brand beyond your community. Whether you’re running a gym, a local shop, or any small business, this episode is packed with tips to boost your visibility and take your marketing to the next level.

Accountability is a trait that many people struggle with. I think that by becoming more accountable and self-aware of what's making us unhappy we can find more balance in our lives and be more content. On today's episode, I sit down with Erika Cramer from the Confidence Chronicles podcast and we talk about the importance of accountability and how it plays a major role in many aspects of our lives! I think this is an important conversation to listen to and I hope you all enjoy it!

Why is humility so powerful? In this episode, I’m tackling one of the most profound truths I’ve come to believe: no one really cares about you or me. I know that may sound harsh, but it’s actually freeing—and it’s a mindset that can lead to true happiness and success. I’ll be sharing my thoughts on letting go of insecurities, embracing humility, and focusing on what really matters. If you’ve ever felt weighed down by others' opinions or struggled to find your confidence, this episode is for you.

Today's episode of the GaryVee Audio Experience is an interview I did on the Mislaibeled podcast. We dive into the importance of not leading through fear, the real source of employee resentment, and much more. If you run a business or are looking to start one, this is the blueprint for being a great boss. I hope you all enjoy!