2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast
25 November 2024 - 1 hour 1 minIn this episode of the Fully Charged Show Podcast, Robert explores the world of tyres with Gunnlaugur Erlendsson, CEO and Founder of ENSO. With billions of tyres in use globally, most made from fossil-fuel-derived synthetic rubber, the environmental impact is staggering. Tyre wear releases six million tonnes of microscopic particles annually—accounting for 28% of primary microplastics in our oceans—and contributes more to air pollution than vehicle tailpipes.
ENSO is taking on this challenge with innovative, low cost, durable, high-efficiency tyres specifically designed for electric vehicles (EVs). These advanced tyres produce 35% less pollution and can also extend EV range, setting a n...
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