458: The Myth of “Having It All” + The Playbook to Thriving as a CEO/Mama

What if your next level of growth isn’t in a new strategy, but in your existing business? In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle. She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again. If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level. TIMESTAMPS 00:00 - You don’t need another strategy — you need a business audit 00:29 - The biggest mistake entrepreneurs make when trying to grow 00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space 02:19 - The magic of simplifying instead of scaling complexity 03:11 - Step 2: Audit your lead gen — where are your best leads really coming from? 04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms 05:56 - Step 3: Audit your sales process — where are your conversions leaking? 07:54 - How to fix friction and boost conversion with simple tweaks 08:29 - Step 4: Audit your operations — what tasks are slowing you down? 09:55 - Operational bottlenecks that stall growth (and what to automate or delegate) 10:51 - Step 5: Audit your leadership — are you the bottleneck? 12:17 - Why your business will only grow to the level you’re willing to lead it 13:12 - How to actually do your audit and uncover what’s been keeping you stuck 14:08 - Your next level isn’t “out there” — it’s already inside your business 14:53 - Real results from members inside The Société who’ve run this audit 15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!) RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Going viral isn’t luck — it’s a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn’t luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn’t taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift. In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts. You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online. If you’re ready to start seeing real results from your content, you’re going to love this one. TIMESTAMPS 00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it. 01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales. 02:02 – The biggest myth keeping people stuck: more content = more money. 03:34 – Content Pillar 1: Authority — how to build trust by showing real results. 06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy. 09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up. 10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales. 12:11 – Turning content into a system: the step-by-step approach that works. 13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert. 15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free. RESOURCES + LINKS Freedom Fast Track Doors Close Soon! Join here. Download your free copy of our 30 Days of Content Guide here.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice.  In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue. She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business. If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works.  TIMESTAMPS 00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough. 00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe. 00:51 – The five biggest myths about making money online -- and why they aren’t true. 01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it. 03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead. 05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about. 07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue. 09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories. 10:20 – What actually works: the four-part framework for building a scalable, profitable business. 10:38 – Creating a high-converting, irresistible offer that people actually want to buy. 12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.” 13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies. 15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business. RESOURCES + LINKS 🚀Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here. Train AI To Be Your Marketing Team: Free Guide Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business. What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between funnels and personal branding—and how to know which one you need right now. The exact steps to create a business that brings in revenue and builds long-term trust. TIMESTAMPS 00:00 Funnels vs. personal branding — which one actually makes more money? 01:06 What a funnel really is (and why most people overcomplicate it). 02:28 What personal branding actually means (hint: it’s not just showing up on social media). 03:57 How a strong personal brand can triple your funnel conversions. 07:10 Why personal branding and funnels should work together — not separately. 08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game. 09:59 The rise of micro-influencers and why small audiences can drive massive results. 11:15 The real answer: Which one makes more money, and where should you start? 14:42 How to scale without burnout and build a business that runs like clockwork. 17:04 Two resources to help you implement this today RESOURCES + LINKS ⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here. 🚀Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here. Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).