456: The $1M Content Plan: How to Create Content That Attracts Buyers (Not Just Followers)

We’ve all heard the phrase “you can have it all” — but is it actually serving us? In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough. Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being. If you’ve been feeling stretched thin, this is the mindset shift you’ve been needing. TIMESTAMPS 00:00 - Why the idea of “having it all” is keeping high-achieving women stuck 01:26 - The real question: Do you even want it all — and at what cost? 04:06 - How becoming a mom ended Natalie’s people-pleasing era (and why that changed everything) 06:55 - Recognizing the martyr pattern — and how to break free from it 10:13 - The truth behind thriving women: It starts with support systems 16:08 - Redefining “mom guilt” and how to shift into empowered ambition 18:17 - The 3-question framework to define your version of success 22:48 - The exact things Natalie let go of to reach her biggest goals 25:38 - How to prioritize like a CEO and protect your energy 28:17 - When to outsource, automate, or ask for help (and why it matters) 31:04 - Build a schedule that reflects your actual values — not just what looks impressive 34:49 - A challenge: What’s one thing you can release to make space for what matters? RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Apply To Join The CEO Mama Membership — Our Private Community For Ambitious Mamas Building Freedom-Based Businesses While Raising A Family. The Let Them Theory Book Natalie Mentions In This Episode.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Going viral isn’t luck — it’s a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn’t luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn’t taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

There’s a lot of misleading advice about making money online, and much of it sounds great in theory but falls apart in practice.  In this episode, Natalie is breaking down the five biggest lies that might be keeping entrepreneurs stuck — like the idea that passive income means never working again, or that having more offers automatically leads to more revenue. She’ll tell you exactly why passive income isn’t truly passive, the hidden costs of organic marketing, and why a small but targeted audience can be more profitable than millions of followers. Plus, we’re revealing the four key steps to building a scalable, Freedom-Based Business. If you’ve been feeling stuck despite doing everything “right,” this episode will show you what actually works.  TIMESTAMPS 00:00 – The biggest reason most entrepreneurs struggle to make money online + it’s not because they aren’t working hard enough. 00:22 – The tempting marketing messages that keep people stuck + why they’re so easy to believe. 00:51 – The five biggest myths about making money online -- and why they aren’t true. 01:16 – Passive income doesn’t mean making money while you sleep. The reality of leveraged income and the systems required to sustain it. 03:13 – More offers don’t mean more money. Why spreading yourself too thin is hurting your revenue and what to do instead. 05:37 – Organic marketing isn’t actually free. The hidden time + resource costs no one talks about. 07:16 – You don’t need millions of followers to make serious money. What actually matters for generating revenue. 09:07 – Making money online isn’t fast or easy. The truth behind overnight success stories. 10:20 – What actually works: the four-part framework for building a scalable, profitable business. 10:38 – Creating a high-converting, irresistible offer that people actually want to buy. 12:08 – Building a simple, high-converting funnel that moves people from “who are you?” to “I’m ready to buy.” 13:59 – Mastering customer acquisition: how to attract consistent leads with organic and paid strategies. 15:17 – Scaling with systems + automation to create and leverage long-term freedom in your business. RESOURCES + LINKS 🚀Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here. Train AI To Be Your Marketing Team: Free Guide Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Funnels or personal branding — which one should you focus on to make more money in your online business? If you've ever felt stuck trying to grow, you’re not alone. Many entrepreneurs chase visibility without turning it into sales or build a funnel that no one actually sees. In today’s episode, we’re breaking down the difference between funnels and personal branding, how each impacts your revenue, and which one will move the needle faster for your business. What You’ll Learn: Why some businesses explode with growth while others stay stuck spinning their wheels. The key difference between funnels and personal branding—and how to know which one you need right now. The exact steps to create a business that brings in revenue and builds long-term trust. TIMESTAMPS 00:00 Funnels vs. personal branding — which one actually makes more money? 01:06 What a funnel really is (and why most people overcomplicate it). 02:28 What personal branding actually means (hint: it’s not just showing up on social media). 03:57 How a strong personal brand can triple your funnel conversions. 07:10 Why personal branding and funnels should work together — not separately. 08:36 The 2025 digital shift: Why AI, ad costs, and organic reach are changing the game. 09:59 The rise of micro-influencers and why small audiences can drive massive results. 11:15 The real answer: Which one makes more money, and where should you start? 14:42 How to scale without burnout and build a business that runs like clockwork. 17:04 Two resources to help you implement this today RESOURCES + LINKS ⭐Join Natalie for a FREE Training: How To Build A Profitable, Predictable + Repeatable Business – ONLY HAPPENING IN MARCH THIS YEAR! Choose From 3 Live Dates Here. 🚀Doors Are Now Open to Join Freedom Fast Track. Get The Funnel Roadmap Mentioned In The Episode Here. Get The FREE Instagram Growth Handbook To Build Your Personal Brand Mentioned In The Episode Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More. Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

If you've ever built a funnel, launched it, and felt like it just didn’t work — you’re not alone. But here’s the truth: Funnels work when you make them work.  In this episode, Natalie is breaking down why your funnel might not be converting and how to fix it. She covers the key mindset shifts, marketing psychology, and data-driven strategies that turn an underperforming funnel into a predictable sales machine. At the end of this episode, you’ll walk away with a clear roadmap to building a funnel that scales to $100k+ months. What You’ll Learn: Why most funnels fail, and how to fix yours The 4 stages of buyer psychology (and how to meet buyers where they are) Key metrics you need to be tracking to optimize conversions How to structure a funnel that consistently scales The traffic strategies that fuel high-converting funnels TIMESTAMPS 00:13 Why most funnels don’t work (hint: it’s not just about the landing page). 01:06 The biggest mistake: Giving up too soon instead of testing and optimizing. 02:56 Why copying funnel templates won’t work (and what to do instead). 05:19 Funnels are data machines — key metrics you must track. 07:33 The four stages of buyer psychology (and why most funnels skip steps). 10:22 Is your offer actually optimized? Here’s how to tell. 12:38 The three most profitable funnel types (and which one is right for you). 14:57 How to structure a high-converting landing page. 16:19 The backend is where the real money is + how to maximize revenue. 18:04 The best traffic strategies to scale your funnel to $100k months. RESOURCES + LINKS Join Natalie for a FREE Live Training: How To Build A Profitable, Predictable + Repeatable Business. Choose From 3 Live Dates Here. Click Here to Join the Freedom Fast Track Waitlist. Get Your 7-Figure Funnel Roadmap Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based Business. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).