179. The Secret To Creating Viral TikTok Content With Bunny Barbie

What’s it really like growing up with a wildly successful mother, and then becoming one yourself? Today, Natalie is sitting down with bestselling author, entrepreneur, and speaker Kate Northrup for a raw, powerful conversation about legacy, ambition, identity, and motherhood. Kate shares what it was like being raised by Dr. Christiane Northrup — a pioneer in women’s health — and how growing up around success shaped her views on work, freedom, and motherhood.  Whether you’re balancing motherhood and ambition, healing childhood patterns, or redefining success on your terms, this conversation will leave you feeling seen, supported, and inspired. TIMESTAMPS 00:00 - Natalie introduces Kate Northrup and sets the scene for a candid conversation about growing up with a successful mom, building a business, and redefining success on your own terms. 00:41 - Growing up with a famous mom: what Kate learned from watching Dr. Christiane Northrup’s career up close. 05:15 - Early lessons about freedom, ambition, and why Kate knew she wanted a different kind of life. 09:06 - How Kate approaches work travel with her daughters — and why their emotional security looks different from her own childhood. 10:53 - The pivotal repair work between Kate and her mom after a childhood of distance. 17:32 - Motherhood as an identity reckoning: Kate shares how birth trauma and postpartum survival shaped her life and business. 24:09 - How motherhood actually strengthens intuitive business leadership and why trusting your instincts is critical for long-term success. 28:37 - How Kate structures her business today to align with her body, seasons, and energy — creating more freedom without sacrificing growth. 35:15 - The surprising revenue impact of launching less often and how simplifying actually led to doubling results. 38:56 - How societal conditioning ties productivity to worth + how Kate broke free from the “busy equals valuable” mindset. 47:25 - Why not savoring every moment of early motherhood is okay + how redefining your own values can free you from guilt and comparison. RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience.  Calling All Coaches: Brendon Burchard Is Hosting A Free Live Training For The Bossbabe Community On April 29. Get The Details To Join The Private Zoom Call Here. Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

What if your next level of growth isn’t in a new strategy, but in your existing business? In this episode, Natalie shares the exact business audit she runs every quarter to unlock more revenue, simplify operations, and scale what’s already working. You’ll learn how to identify what’s profitable, uncover hidden bottlenecks, and make smarter, data-backed decisions that move the needle. She’ll guide you through how to assess your offers, leads, sales process, operations, and leadership — so you can stop guessing, start optimizing, and finally build momentum again. If you’re ready to grow without doing more — this is the audit that will show you how. It’s time to pause, reflect, and lead from a new level. TIMESTAMPS 00:00 - You don’t need another strategy — you need a business audit 00:29 - The biggest mistake entrepreneurs make when trying to grow 00:57 - Step 1: Audit your revenue streams — what’s profitable vs. just taking up space 02:19 - The magic of simplifying instead of scaling complexity 03:11 - Step 2: Audit your lead gen — where are your best leads really coming from? 04:39 - Visibility ≠ leads — how to stop wasting time on the wrong platforms 05:56 - Step 3: Audit your sales process — where are your conversions leaking? 07:54 - How to fix friction and boost conversion with simple tweaks 08:29 - Step 4: Audit your operations — what tasks are slowing you down? 09:55 - Operational bottlenecks that stall growth (and what to automate or delegate) 10:51 - Step 5: Audit your leadership — are you the bottleneck? 12:17 - Why your business will only grow to the level you’re willing to lead it 13:12 - How to actually do your audit and uncover what’s been keeping you stuck 14:08 - Your next level isn’t “out there” — it’s already inside your business 14:53 - Real results from members inside The Société who’ve run this audit 15:22 - Leave a review and unlock Natalie’s 7-Figure CEO Operating System (for free!) RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM - start today for just $97.  Save Your Seat For Natalie’s Brand New, Free Live Masterclass On April 25 + Learn How To Turn Your Expertise Into Consistent Monthly Income — Without Big Launches Or A Massive Audience.  Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

We’ve all heard the phrase “you can have it all” — but is it actually serving us? In this episode, Natalie challenges the myth of having it all and shares what it really looks like to thrive as a CEO and a mother — without burning out, running on empty, or constantly questioning if you're doing enough. Whether you’re a parent or simply juggling a lot, you’ll walk away with a powerful reframe on success, a clear strategy for setting aligned priorities, and practical tools for protecting your time, energy, and well-being. If you’ve been feeling stretched thin, this is the mindset shift you’ve been needing. TIMESTAMPS 00:00 - Why the idea of “having it all” is keeping high-achieving women stuck 01:26 - The real question: Do you even want it all — and at what cost? 04:06 - How becoming a mom ended Natalie’s people-pleasing era (and why that changed everything) 06:55 - Recognizing the martyr pattern — and how to break free from it 10:13 - The truth behind thriving women: It starts with support systems 16:08 - Redefining “mom guilt” and how to shift into empowered ambition 18:17 - The 3-question framework to define your version of success 22:48 - The exact things Natalie let go of to reach her biggest goals 25:38 - How to prioritize like a CEO and protect your energy 28:17 - When to outsource, automate, or ask for help (and why it matters) 31:04 - Build a schedule that reflects your actual values — not just what looks impressive 34:49 - A challenge: What’s one thing you can release to make space for what matters? RESOURCES + LINKS Love This Episode? Get The CEO Mama Unfiltered Newsletter (It’s Free!) For Weekly Support, Strategy, And Real Talk — Straight To Your Inbox. Apply To Join The CEO Mama Membership — Our Private Community For Ambitious Mamas Building Freedom-Based Businesses While Raising A Family. The Let Them Theory Book Natalie Mentions In This Episode.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

Going viral isn’t luck — it’s a system. In this episode, Natalie reveals the proven formula behind content that spreads like wildfire — even if you’re starting from zero. You’ll learn how to reverse engineer what’s already working on social media, use AI to optimize your posts, and finally understand the psychology and structure behind viral growth. This isn’t about copying trends or hoping a post takes off. It’s about following a step-by-step process that guarantees more reach, more visibility, and more impact.  And if you're inside of The Société, don’t forget to grab the exclusive 10x10 Viral Content Workbook to put this strategy into action today. TIMESTAMPS 00:00 - Why going viral isn’t luck — and what most people get wrong 01:29 - The 10x10 method that reveals the secret behind every viral post 03:16 - How to use AI to create better content in half the time 04:35 - The real reason your content isn’t taking off (yet) 06:25 - Why your first 50 posts matter more than you think 08:17 - How to find content inspiration outside your niche 10:01 - Five viral hook styles you should be testing 13:13 - Case studies: From 280 followers to 2M+ views 17:16 - Turning research into results — the secret to repeatable virality 24:01 - What to do after you go viral to build long-term momentum RESOURCES + LINKS Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).

You’re showing up, posting consistently, and putting real effort into your content — but if it’s not translating into sales, it might be time for a strategy shift. In this episode, Natalie shares her Million Dollar Content Plan — the exact approach she’s used to generate millions in organic revenue — and shows you how to create content that does more than just get likes. It actually converts. You’ll learn the four content pillars that turn followers into buyers, how to plan content like a sales funnel, and how to repurpose what you already have so you’re not creating from scratch every day. Plus, she’s breaking down her weekly content calendar and sharing how to build real trust, authority, and momentum online. If you’re ready to start seeing real results from your content, you’re going to love this one. TIMESTAMPS 00:00 – Why most entrepreneurs are creating content that doesn’t convert — and how to fix it. 01:15 – The Million Dollar Content Plan: how to post with purpose and drive real sales. 02:02 – The biggest myth keeping people stuck: more content = more money. 03:34 – Content Pillar 1: Authority — how to build trust by showing real results. 06:49 – Content Pillar 2: Connection — why people need to trust you before they’ll buy. 09:02 – Content Pillar 3: Buyer Psychology — how to handle objections before they even come up. 10:44 – Content Pillar 4: Conversion — the posts that actually lead to sales. 12:11 – Turning content into a system: the step-by-step approach that works. 13:51 – Natalie’s weekly content calendar: what to post Monday through Friday to convert. 15:04 – How to get Natalie’s 30-day plug-and-play content plan completely free. RESOURCES + LINKS Freedom Fast Track Doors Close Soon! Join here. Download your free copy of our 30 Days of Content Guide here.  Join The Société: Our Exclusive Membership To Help You Build A Freedom-Based BusinessTM. Sign Up For Our Free Weekly Newsletter & Get Insights From Natalie Every Single Week On All Things Strategy, Motherhood, Business Growth + More.  Drop Us A Review On The Podcast + Send Us A Screenshot & We’ll Send You Natalie’s 7-Figure Operating System Completely FREE (value $1,997).