The Counterfeit Problem: How Blockchain Is Revolutionizing Brand Protection - Noam Krasniansky - BSW #386
12 March - 1 hour 2 minsNoam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually.
The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practic...
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