The Who What Wear Podcast: Sandwiches, Sauces, and Snatching: Celebrity Facialist Iván Pol on Creating The Beauty Sandwich, and How to Get a Sculpted Face at Home

Anne Fulenwider is the co-founder of Alloy Women’s Health, a start-up dedicated to helping women receive safe, effective treatment for the symptoms of menopause. From a young age, Anne wanted to be a writer. After college, she landed a job working for the famed writer George Plimpton at The Paris Review. Over the next decade, Anne continued honing her writing and editing skills at publications such as Vanity Fair, Marie Claire, and Brides, and in 2012 took on the role of the editor in chief at Marie Claire. Over her eight-year tenure, she brought her editorial voice to the magazine and created new projects like the Image Maker Awards and Power Trip. In 2016, a devastating personal loss made Anne realize there was still so much work to be done in women’s health, and in 2019, she left her post to found Alloy Women’s Health with her friend Monica Molenaar. In 2021, they raised $3.3 million in seed funding and launched the company with a telehealth service to allow women access to crucial hormone prescriptions. Over the last five years, they’ve scaled and expanded Alloy to include in-depth consultations with physicians and customized treatment plans with prescription and over-the-counter products while achieving profitability within just three years.

Katie Jane Hughes is a world-renowned makeup artist, content creator, and founder of the beauty brand KJH Brand. Hughes originally trained as a nail technician and worked for several years in London as an in-demand nail tech for runway shows, editorials, and red carpet events. But she knew that her true passion was makeup, so she eventually quit doing nails and moved to New York City, throwing herself into the makeup world. During this time, she also started posting tutorials and looks on Instagram and, eventually, TikTok—a decision that’s paid off, as she now has over one million followers between the two platforms. Fans were drawn to her sense of humor, her impeccable technique, and her down-to-earth, no-BS approach to makeup. Last year, after years of working with brands like Glossier and Estée Lauder, Hughes launched her own makeup line, KJH Brand, which focuses on multiuse, flexible products that anyone can use. The brand followed up its first smash-hit release, the Hyper Shine High Lite Kit, with its newest product, the Soft Smudge Lip and Cheek Stick, released this October.

This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all.

Claire Mazur and Erica Cerulo are the founders of the modern romantic fiction entertainment company 831 Stories. The two met in college, and after graduating, Claire worked in the arts and Erica in editorial, but they stayed close and constantly shared ideas. In 2010, they partnered up and launched Of a Kind, an e-commerce company that sold limited-edition pieces and crafted meaningful editorial content about the designers behind them. Of a Kind grew a loyal following of customers who loved Claire and Erica’s keen sense of style and humor. In 2015, they sold the business to Bed Bath & Beyond and stayed at the company for four more years doing marketing and strategy. In 2019, BB&B closed Of a Kind, which allowed Claire and Erica to slow down for the first time in years. They took a pause and thought about their next steps. Realizing the potential of the romance space (and how much they personally resonated with the content), they founded 831 Stories. The company now has a publishing imprint with Simon & Schuster, and their first book, Big Fan by Alexandra Romanoff, was published this past September.

Who What Wear Associate Director of Special Projects Kristen Nichols just got back from Paris Fashion Week, so we had to get her in for an episode to break down her time in the fashion capital of the world. Join Kristen and Shopping Director Bobby Schuessler as they discuss the biggest headlines from Paris, their favorite shows, and the trends they’ve noticed across fashion month—from a return to personal style to an anti–quiet luxury movement. Plus, they talk about their dream shopping lists, including which of the 11 newly debuted Hermès bags they’d love to own.