The Who What Wear Podcast: New York Fashion Week F/W 25 Recap

Emily Oberg is the co-founder of the popular lifestyle and activewear brand Sporty & Rich. She got her start in fashion at Complex, where she founded an Instagram page to curate all of the vintage images that inspired her. The page became immensely popular, as it captured a sense of glamor and nostalgia long before anyone was talking about the term “quiet luxury.” In 2018, she began selling Sporty & Rich merchandise, and over the last seven years, has grown the company into a full-fledged brand with core collections of vintage-yet-modern looks and collaborations with brands like Solid & Striped, Adidas, and Le Bristol Paris. In this episode, Oberg joins Associate Features Editor Ana Escalante to talk about how she built the brand from her apartment to a flagship store in SoHo. Plus, they get into all of the details about her new sexual wellness line, Sensual Sport. Shop our editor's picks here! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeni Britton is the founder of Jeni’s Splendid Ice Creams and the new fiber bar company Floura. Jeni grew up loving food and entrepreneurship—so much so that she left college to pursue her dream of making ice cream. After years of researching and experimenting with new and innovative flavor combinations, she founded Jeni’s Splendid Ice Creams in 2002. Over the next 17 years, she built Jeni’s into an ice cream sensation. Today, the brand generates over $125 million in annual revenue and is known for its unique, delicious flavor combinations. By 2019, however, she was burnt out. She stepped away from the company, allowing herself time to rest and reflect. During this period, she embarked on a health journey, which led her to the world of fiber. Britton soon learned that a majority of Americans do not get enough fiber, so she set about experimenting with innovative ingredients and nutrients. The result is Floura—a new line of fiber bars featuring 12 different fiber sources from whole plants that come in flavors like Blueberry Matcha and Brambleberry Lavender. Floura launched in January through direct-to-consumer sales and Pop Up Grocer in January, selling out its initial run in just two days.

Last Sunday's Oscars wrapped up this year's award season, and Who What Wear Shopping Director Bobby Schuessler is here to discuss it all. He is joined by Erin Fitzpatrick, associate director of fashion news; Tara Gonzalez, senior fashion and social editor; and Kayla Allen, associate social media editor. They're covering everything from the most eye-catching gowns and power suits to the trendiest looks and the top-of-their-game stylists making it all happen behind the scenes. Plus, they discuss the trends they're loving on the carpets and which ones they're willing to leave behind. Check back next week for a link to watch clips of this episode on the Who What Wear YouTube channel!

Lili Reinhart is an actor, producer, and founder of the skincare brand Personal Day. She knew she wanted to be an actor from a young age and spent her tween and teenage years auditioning, self-taping, and begging her parents to let her finish schooling online so she could concentrate on her craft. At 19, she was cast as Betty Cooper on the hit CW show Riverdale and spent the next seven years in a nonstop filming and production cycle. During this busy period of life, she still found time to pursue outside projects, publishing a book of poetry in 2020 and founding a production company. When Riverdale ended in 2023, it allowed her a moment to pause and consider what she wanted to work on going forward. Since then, she’s been developing projects with her production company that ignore the mainstream in favor of tackling topics like mental health. She’s taken on a few acting projects, like the TV series Hal & Harper, which premiered at the Sundance Film Festival last month. She also spent two years developing her skincare line, Personal Day, which launched this past fall and has been receiving great reviews for its nonirritating formulas and effective solutions for acne-prone skin.

Jackson Wiederhoeft is the founder of the demicouture and bridal line Wiederhoeft. Known for its campy, sexy, modern aesthetic, Wiederhoeft has become a go-to option for distinctive and stunning bridal looks for the fashion set. Christy Baird is the founder of LOHO Bride, a Los Angeles bridal salon that curates unique and hard-to-find designers—including Wiederhoeft. They join us today to talk about their approaches to bridal fashion, the trends that are coming and going in the bridal world, and their tips for avoiding a wedding-dress disaster. Plus, Editorial Director Lauren Eggertsen details her experience finding her own wedding dress at LOHO!