Are soaps dying out?
5 February - 14 mins
Podcast Series
Lunchtime Live Highlights
January 2026 will see popular TV soaps Coronation Street and Emmerdale return as 30-minute episodes in a bid to retain audiences and to make shows more “streamer-friendly”...
The decision is a reversal on a 2022 schedule change which saw Coronation Street move to three one-hour episodes midweek. Now, the soap will play as part of a special ‘Soap Power Hour’ weekday evenings from 8pm.
ITV Boss, Kevin Lygo, has said it is viewer-led, but will it be enough to save ratings?
Andrea is joined by Mikie O'Loughlin, RSVP Magazine’s Showbiz Editor, as well as listeners, to discuss.
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