Branding Essentials for Business and Career Success with Steven Wolfe Pereira & Marisa Thalberg
4 November 2024 - 35 minsWhat makes a brand memorable? Why do some brands feel like home, while others remain simply functional? In this episode of Hello Monday, Jessi Hempel speaks with industry experts Steven Wolfe Pereira and Marisa Thalberg, who share insights from years of leadership in branding and marketing. They break down the essentials of brand-building, explaining why it's crucial not only for businesses but also for personal career growth.
Steven and Marisa reveal why defining a brand’s purpose and promise is key to making it memorable and effective, offering actionable strategies for crafting a brand that stands out in any field. Together, they explore the “four P’s” of branding—Product, Pricing, Place...
Ageism Exposed: Ashton Applewhite’s Guide to Age Equity at Work
Age bias is everywhere: online, at work, even in the stories we tell ourselves. Ashton Applewhite wants us to see age not as a limitation, but as a source of strength. In today’s episode, Jessi Hempel sits down with the anti-ageism activist to unpack the hidden ways ageism shapes our workplaces, and how we can push back. Ashton is a leading voice in the age equity movement. She’s the author of This Chair Rocks: A Manifesto Against Ageism and founder of the Old School Hub, a resource center filled with free tools to combat age bias. In this conversation, she shares practical strategies for navigating ageism at work, whether you’re feeling “too old,” “too young,” or just underestimated. Jessi and Ashton discuss: • Why age has less to do with competence than we think • How internalized ageism holds us back, and how to recognize it • What managers can do to build age-diverse teams • How to tell your story in a way that challenges bias • Tips for job seekers facing age-based assumptions • The power of language in shaping workplace perceptions Continue the conversation with us at Hello Monday Office Hours! Join us on the LinkedIn News page this Wednesday at 3 PM ET.
30 mins
21 April Finished
The Power of Being "The Only": Angela Chee on Owning Your Voice
Have you ever been the only one at the table? Maybe the only woman, or the only person of color, or simply the only one with a different perspective in the room? It can feel isolating, but it doesn’t have to hold you back. In fact, it can actually be your superpower. In this week’s episode of Hello Monday, Jessi Hempel sits down with Angela Chee to unpack how to embrace being an “only” and turn it into a powerful asset. Angela is media and communications coach and author of The Power of the Only. She speaks from her many years of experience as a TV news anchor, where she was often the only Asian American and the only woman in the room. Angela and Jessi discuss: • How to identify external and internal barriers, and how to break through the internal ones • The importance of personal development in owning your voice • Why some environments aren’t worth your time, and when to walk away • How to thrive when you’re the only one at the table Continue the conversation with us at Hello Monday Office Hours! Join Jessi and Senior Producer Sarah Storm live on the LinkedIn News Page this Wednesday at 3 PM EST.
34 mins
14 April Finished
The Rest Revolution: Amanda Miller Littlejohn on Fighting Burnout and Reclaiming Joy
We’re taught that hard work, overachievement, and never needing a break are the keys to success. But what if this mindset only leads to burnout, rather than to fulfillment? In today’s episode of Hello Monday, Jessi Hempel and Amanda Miller Littlejohn explore the ways in which rest can be revolutionary. Amanda, an executive coach and author of The Rest Revolution, shares her personal journey from burnout to healing, and explains how we can all reclaim our health, our productivity, and our joy. Together, Jessi and Amanda dive into practical strategies for finding rest in our busy lives, even when it feels like there’s no time for it. They discuss: The toll of burnout on our mental and physical health How the pandemic helped Amanda confront her own dangerous work habits The importance of redefining success beyond productivity Simple ways to build rest into your daily rhythm Why true rest is essential to creating and sustaining new ideas How to reset your relationship with work and reclaim your health This episode is an essential listen for anyone ready to reimagine how to work, live, and rest. Continue the conversation with us at Hello Monday Office Hours! Join us on the LinkedIn News page this Wednesday at 3 PM EST.
34 mins
7 April Finished
Feeling Stuck? Try these 3 Steps to Success from Blavity's CEO Morgan DeBaun
Morgan DeBaun didn't let statistical probabilities or conventional expectations hold her back from achieving massive success. As the founder of Blavity and Afrotech, she's redefining what's possible for Black entrepreneurs. In today’s episode, Jessi Hempel sits down with Morgan to discuss the lessons she’s learned on her entrepreneurial journey, and how you too can achieve success on your own terms. Morgan’s new book, Rewrite Your Rules, provides a roadmap for anyone looking to succeed faster, with more freedom. She shares her story of building Blavity and Afrotech, how she raised venture capital, and why she believes we all have the potential to achieve the outcomes we want. Morgan and Jessi discuss: Why failure is an essential part of success and how to start practicing it The importance of embracing periods of stagnation to make room for growth Re-evaluating your goals, checking in on your personal growth, and making pivots How to overcome fear and self-doubt to create something meaningful at scale The moment Morgan almost sold Blavity How DEI professionals can adapt to the current landscape Continue the conversation with us at Hello Monday Office Hours! Join us here, on the LinkedIn News page, every Wednesday at 3 PM EST.
34 mins
31 March Finished
Building a Memorable Brand: Insights from Steven Wolfe Pereira & Marisa Thalberg
In today’s bonus episode of Hello Monday, we’re resurfacing our conversation with branding and marketing experts Steven Wolfe Pereira and Marisa Thalberg. Together with Jessi, they explore what makes a brand memorable and why some brands feel like home while others are simply functional. Drawing from their years of leadership in branding and marketing, Steven and Marisa break down the essential elements of brand-building, revealing why it's critical not only for businesses but also for personal career growth. Steven and Marisa discuss: The importance of defining a brand’s purpose and promise for lasting impact Actionable strategies for crafting a standout brand, whether personal or professional The “four P’s” of branding—Product, Pricing, Place, and Promotion—and how each contributes to a powerful brand identity How a strong brand can shape your business and career journey Whether you're an entrepreneur or an individual navigating the job market, this episode offers valuable insights on using branding to make a lasting impression.
36 mins
27 March Finished
The Workplace Secret No One’s Talking About: Breaking the Silence on Menopause
The Menopause Secret No One Talks About at Work—And Why It Needs to Change Breaking the Silence: Menopause in the Workplace with Natalie Nixon and Anne Marie Squeo Why Aren’t We Talking About Menopause? Reimagining Work Culture for All The Workplace Secret No One’s Talking About: Breaking the Silence on Menopause Why don’t we talk about menopause at work, when it’s something roughly half the population experiences? Most people with ovaries hit menopause somewhere between the ages of 45 and 55, often at the height of their careers. But for years, they’re left to push through this period silently. Peers and mentors don’t discuss it. Businesses do little to recognize it, let alone accommodate it. No one is served by this silence. So on today’s episode of Hello Monday, we’re talking about menopause. Jessi Hempel sits down with Natalie Nixon, creativity strategist and president of Figure 8 Thinking, and Anne Marie Squeo, CEO and Founder of Proof Point Communications. Together, they discuss: Natalie’s experience of going through menopause early and unprepared, following a myomectomy. Anne Marie’s experience of juggling menopause, a global pandemic, and her C-suite position at Xerox. The unexpected advantages at the intersection of menopause and career Managing the symptoms of menopause at work, from irritability, to hot flashes, to sleeping less than five hours a week. How we can reimagine a work culture that destigmatizes menopause and better supports the people experiencing it. Want to keep talking about menopause with us? Join us for Office Hours, Wednesday at 3pm on the LinkedIn News Page Learn more about menopause through the following resources: Mayo Clinic: Menopause The Menopause Society Let’s Talk Menopause
33 mins
24 March Finished