594. Your Brand’s Spokesperson Just Got Arrested — Now What? Image

594. Your Brand’s Spokesperson Just Got Arrested — Now What?

27 June - 43 mins
Podcast Series Freakonomics Radio

It’s hard to know whether the benefits of hiring a celebrity are worth the risk. We dig into one gruesome story of an endorsement gone wrong, and find a surprising result.

 

SOURCES:John Cawley, professor of economics at Cornell University.Elizabeth (Zab) Johnson, executive director and senior fellow with the Wharton Neuroscience Initiative at the University of Pennsylvania.Alvin Roth, professor of economics at Stanford University. 

RESOURCES:"Kanye and Adidas: Money, Misconduct and the Price of Appeasement," by Megan Twohey (The New York Times, 2023)."The Role of Repugnance in Markets: How the Jared Fogle Scandal Affected Patronage of Subway," by John Cawley, Julia Eddelbuettel, Scott Cu...

43 mins

Series Episodes

593. You Can Make a Killing, but Not a Living

593. You Can Make a Killing, but Not a Living

Broadway operates on a winner-take-most business model. A runaway hit like "Stereophonic" — which just won five Tony Awards — will create a few big winners. But even the stars of the show will have to go elsewhere to make real money. (Part two of a two-part series.)

49 mins

20 June Finished

EXTRA: The Fascinatingly Mundane Secrets of the World’s Most Exclusive Nightclub

EXTRA: The Fascinatingly Mundane Secrets of the World’s Most Exclusive Nightclub

The Berlin dance mecca Berghain is known for its eight-hour line and inscrutable door policy. PJ Vogt, host of the podcast "Search Engine," joins us to crack the code. It has to do with Cold War rivalries, German tax law, and one very talented bouncer.

44 mins

17 June Finished

592. How to Make the Coolest Show on Broadway

592. How to Make the Coolest Show on Broadway

Hit by Covid, runaway costs, and a zillion streams of competition, serious theater is in serious trouble. A new hit play called "Stereophonic" — the most Tony-nominated play in history — has something to say about that. We speak with the people who make it happen every night. (Part one of a two-part series.)

1 hour 5 mins

13 June Finished

591. Signs of Progress, One Year at a Time

591. Signs of Progress, One Year at a Time

Every December, a British man named Tom Whitwell publishes a list of 52 things he’s learned that year. These fascinating facts reveal the spectrum of human behavior, from fraud and hypocrisy to Whitwell’s steadfast belief in progress. Should we also believe?

53 mins

6 June Finished

EXTRA: The Opioid Tragedy — How We Got Here

EXTRA: The Opioid Tragedy — How We Got Here

An update of our 2020 series, in which we spoke with physicians, researchers, and addicts about the root causes of the crisis — and the tension between abstinence and harm reduction.

41 mins

3 June Finished

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