Why do brands keep chasing Gen Z?
19 December - 6 mins
Podcast Series
Breakfast Business with Joe Lynam
Did you know that the average generation Z individual scrolls for 25 meters on his or her smart phone every day? That’s 12 miles a year and demonstrates how tough it is to get successful marketing messages to them. But why are the advertisers even bothering to chase a segment of the market with very little disposable income and very little interest?
Joining Joe to answer that was Andrew Murray, Executive Director with TBWA.
Series Episodes
